The show flat furniture that sells your units

Selling off-plan means asking a buyer to imagine their life inside walls that do not exist yet. The show flat turns that abstraction into certainty. We furnish it for you — a selection calibrated to your target buyer, installed before the marketing photos, collected at the end. On a rental basis, without tying up the project's marketing budget.

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Calibrated to the target buyer

A family 4.5-room in Fribourg and an investor 2.5-room in Zug are not furnished the same way. The selection follows your target, not a catalogue.

Ready for the photos

Full installation before the photo shoot and virtual tours — the show flat feeds the entire marketing campaign.

Collected at the end

Last unit sold, we remove everything. No furniture to store until the next development.

Why a furnished show flat sells faster

An off-plan buyer buys twice: first the project, then their own projection into it. Plans and renderings carry the first; only a real, furnished space carries the second. An empty flat always looks smaller than it is — without scale references, a 14 m² bedroom seems unable to hold a bed. Furnished, the same volume proves itself liveable.

It is also your marketing production tool: the show flat's photos dress the development's website, the brochures, the brokers' listings and the tours — reaching far beyond the buyers who visit in person.

Renting the show flat's furniture rather than buying it

Show flat furniture serves for the length of a sales campaign — most often twelve to twenty-four months — and then becomes a problem: reselling it, storing it, moving it to a development whose target buyer is different. Renting aligns the cost with the real duration:

  • A monthly charge booked to the development's marketing budget, rather than an investment to depreciate.
  • Collection included at the end — or transfer to your next show flat if the target fits.
  • The purchase option if a buyer wants the unit furnished as seen: it happens more often than you would think, and it is a closing argument.
  • Swapping pieces along the way if the positioning evolves.

We invoice your development company, with your internal references (project, unit, cost centre) carried on every invoice — compatible with your project accounting. Payment by bank transfer; full terms in our terms and conditions.

How it works

  1. Show us the developmentPlans of the show unit, target buyer, sales calendar, budget. One conversation is enough.
  2. We compose the stagingFurniture, lighting, decoration — a room-by-room costed proposal, designed for the target and for the camera.
  3. Installation before your photosOur teams deliver and assemble on the date agreed with your photographer and brokers. The show flat is ready on the day.
  4. During the sales campaignThe furniture stays in place for the viewings. An issue, a piece to replace: we intervene.
  5. At the endFull collection, transfer to the next development, or furnished sale to the final buyer — your choice.

Who it is for

Developers marketing new builds, brokers mandated on developments, property managers launching rental buildings who want convincing model units, and investors selling several units in one building. For staging existing homes for resale, see our home staging service — same craft, different context.

Wherever you build

From Gland, we install show flats across French- and German-speaking Switzerland — Geneva, Lausanne, Nyon and La Côte, Fribourg, Neuchâtel, Bern, Basel, Zug and Zurich. Our bespoke page details the composition method.

Frequently asked questions

How far ahead of the first viewings should we contact you?

Ideally four to six weeks before the marketing photo date: time to compose the selection, validate it with you and install. For urgent cases, talk to us — it depends on the availability of the pieces.

Do you also furnish partially — living room and kitchen only?

Yes. Many show flats focus on the rooms that sell: living room, dressed kitchen, master bedroom. We cost room by room and you decide.

What if the sales campaign runs longer than planned?

Nothing to renegotiate: the contract rolls month to month at the same rate, and ends with one month's notice when the last unit sells.

A buyer wants the unit furnished — is that possible?

Yes, through the purchase option: the furniture is sold on the terms agreed at the outset. Some brokers use it deliberately as a closing argument late in the campaign.

Do you work with our interior designer?

Gladly. Either we compose the staging, or we supply the furniture to their concept — both configurations are common.

Let us talk about your development

The show unit's plans, the target, the photo date: we will come back with a costed proposal within 24 hours.

Request a proposal →